Born from craftsmanship.
Built on legacy.
Reimagined for the future.
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1980
The beginning
Boost began in 1980, founded by the visionary Ron Mcharry under the banner of Haldron Marketing. From the start, the brand earned a reputation for quality, innovation, and reliability, quickly becoming a trusted name among riders and professionals alike.
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2017
A turning point
For decades, Boost thrived. But in 2017, following the passing of Ron Mcharry, Haldron Marketing faced liquidation. With the brand at a turning point, Byron Muir stepped in, driven by a commitment to preserve the legacy and keep Boost alive.
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2025
A new chapter
Through years of transition and change, the brand endured. Then, in 2025, a new chapter began. Under bold new leadership, Boost was reimagined, not just as a product line, but as a movement. A symbol of performance, precision, and progress.
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Today
One ride at a time
Today, Boost stands at the forefront of motorcycle care, powered by cutting-edge technology and an unwavering dedication to excellence. With a heritage built on over four decades of innovation, we're ready to redefine the industry, one ride at a time.
Boost isn't just back. It's leading the way forward.